Why Is Real Estate Video Marketing Essential?

Like most people, you probably spend a good chunk of your day on social media. And what do you see most often? Video content! It’s no secret that video is one of the most, if not the most, consumed forms of content online.

Is video needed for my real estate listing? So, if a video is such an integral part of our daily lives, why wouldn’t it be just as crucial for marketing your real estate listings? The answer is it is! Real estate videography is one of the most effective tools to market your listings. What Are the Benefits of Videography in Real Estate?

1. More Likely to Sell a Property 

Hiring a professional to produce a high-quality real estate video is an investment that is more likely to result in the sale of your property. In fact, according to Realtor.com, listings with video receive 403% more inquiries than those without! A video poorly made is going to decrease the value of your home. Therefore, it is essential to hire an experienced videographer with a good portfolio.

2. A Great First Impression 

Your real estate video is often the first thing potential buyers see of your listing. You want to make sure it’s a great first impression! A professionally produced video will help you do just that. It will show your listing in the best light and help you stand out from the competition. When your clients are pleased by their first impression, they are more likely to want to work with you again in the future.

3. Increased Engagement 

Video is a great way to increase engagement with your real estate listing. A well-made video will capture attention and hold it longer than photos or text alone. The video is a more immersive experience that engages multiple senses. This increased engagement will lead to more inquiries and more sales. When choosing a videographer, ask about their editing skills and what kind of equipment they use. This will give you a good idea of the quality of video you can expect from them.

4. It Saves You Time 

If you’re selling a property, chances are you’re also trying to buy a new one. That can be a lot of houses to keep track of! Real estate videos can help save you time by giving potential buyers a complete overview of the property without you having to be there. This is especially useful if you have buyers coming in from out of town or trying to sell multiple properties at once. Time is essential when selling real estate, so use it wisely.


As you can see, there are many benefits to using real estate videography to market your listings. If you’re not already using video, now is the time to start! Hire a professional videographer and get started today. Your future self will thank you. 360 Real Estate Image LLC produces high-quality, engaging videos to help you stand out from the competition and sell your property quickly and easily. We use state-of-the-art equipment and editing techniques to produce videos that will impress potential buyers. Contact us today to get started.

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