The Importance of Video in Real Estate

Is video important in real estate photos? Only if you want to attract buyers.

Video has become the go-to media for consumers. From television, to social media, to real estate, more and more people are using this mode to guide their purchases and decisions. It has become a must-have for listings and realtors. Here’s what you need to know.

Can video increase my chances of selling my home?

The short answer is yes—but you probably want to know why. If you use video on a website, it’s 50 times easier to get your site on the first page of Google search results. According to Outbrain, over 87 percent of marketers use video content.

Not only can it attract more viewers, but video also converts viewers to buyers at a higher rate. Video is more effective at eliciting an emotional response and connecting with the viewer than still images. In other words, a video can help potential buyers fall in love with your home, even if they’ve never seen it in person.

Can video help my real estate business grow?

Again, the answer is yes. Video content gets more eyes on your listings and your website. A video about your offerings as a real estate agent can also increase brand recognition and drive business your way. Videos also help establish a connection with clients and build trust with buyers and sellers.

Can I survive in this market if I don’t use video?

Maybe… but probably not. All the major players have moved to video offerings. Most real estate websites showcase videos, and many listings now offer video tours of the home. If you don’t add this to your business model or use this method to sell your home, you will likely be skipped over and left behind.

The good news is that it’s not hard to add video to your repertoire. Simply partner with a photography company that specializes in real estate. These professionals can deliver incredible videos to help you stay on trend and improve sales.

Can I make the video myself?

Again, maybe—but it’s not recommended. It’s not enough simply to offer video of a listing. It must be a quality video. Potential buyers and sellers will be turned off if they see amateur work. Plus, if your videos fail to do a good job of showcasing the home, you will have missed the opportunity to put your best foot forward.

To take full advantage of this technology, it’s best to partner with a professional videographer. This expert will provide stellar videos so you can properly showcase the selling points of your property. The polished video will be more likely to attract buyers and result in a sale.

We know video

360 Real Estate Image LLC offers visually stunning and dynamic photos and videos for realtors, contractors and investors. We use the best equipment and state-of-the-art software to deliver incredible views of your property. Each shoot is customized to make every location look its best. Contact us today to get started.

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