Why Realtors Should Invest in a Professional Real Estate Photographer


Are you a realtor wondering if you should invest in a photographer for real estate? A real estate listing is your best marketing tool, helping you showcase all the great features of a property. Unless you’re also a professional photographer with the right training and equipment, you likely aren’t doing your listings justice. So, what are the benefits of a professional photographer for real estate? Learn all about them below.

Get more action on your listings

The old saying “you can’t judge a book by its cover” doesn’t apply when it comes to real estate listings. Your listing photos give potential buyers an instant first impression of the property, inspiring them to take a closer look if they’re great, and deterring potential buyers if they’re not up to par. Studies have shown that professional photography for real estate helps listings sell 32 percent quicker than listings with below-average images. You can close faster and cash those commission checks sooner.

How important is a first impression? When buyers are browsing through listings, they’re looking at thumbnails of homes in your area. If your listing photos aren’t instantly appealing, they won’t stand out to potential buyers. Invest in quality listings and get prospective buyers to click instead of continue scrolling.

Save time and money

Tired of taking listing photos yourself? One of the main benefits of hiring a professional photographer for real estate is that you don’t have to do it yourself. You already know that being a real estate agent is a 24/7 job—there are plenty of tasks you need to squeeze into each day. Instead of spending your time and energy trying to find the right angles, suitable lighting and proper overall aesthetic for a shoot, let an expert handle it for you.

Moreover, professional photographers have access to specialized equipment that would be expensive for you to buy outright. They come to the property with the right lenses and lighting and have all the latest software to do all the back-end editing work in the studio, so you don’t have to.

Get more aggressive with your pricing strategy

When your listing is getting lots of attention, it’s safe to say you can boost your asking price. High-quality photos go hand in hand with higher asking prices, so you can make the most of your time by making more money.

Keep in mind that potential sellers are also paying close attention to the quality of your listings. Not only are you more likely to get more new listings, but you can also charge a greater commission. By using professional photos in every listing, you appear more valuable to clients and provide visual justification for your commission.

Now that you know why you should invest in a photographer for real estate listings, the next step is to find the right talent. 360 Real Estate Image LLC knows how to showcase your listings in their best light, using a combination of proven techniques to shoot real estate photographs that get the right kind of attention from potential buyers. Reach out to us today to learn more!

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